For too long the way people view themselves has been influenced by who and what they see portrayed as beautiful. This is a story about the ways people and organizations in the state of Arkansas are redefining beauty and contributing to breaking stigmas of fashion. The film follows Arkansas designers, creative directors, models, apparel merchandising experts and professors in their efforts to help break the stigma of the thin ideal from an area of the country that most would not think of as being diverse and inclusive. This film is really about a place, that most would likely assume is far behind when it comes to being diversly progressive, defying its own negative stigmas.